Your personal AI creative assistant. Chat with the Agent to perform complex tasks, manage your calendar, deeply research topics, and orchestrate campaigns. The Agent has access to special internal tools that the standard Generator does not.
"Act as the CMO of a sustainable fashion brand. Give me 3 unconventional strategies to market our new recycled running shoe."
"Our main demographic is busy moms. Draft a LinkedIn post highlighting how our meal-prep service saves 10 hours a week."
"Browse the internet for current trends in remote work. Summarize the top 3. Then, generate an X thread based on the #1 trend."
"Analyze the ads from last week. Which campaign had the lowest CPC? Rewrite the copy from that ad and make it slightly more urgent."
The Agent is equipped with specific tools it can call independently when you ask it to perform tasks.
It can search Google, read articles, and summarize external links you provide. Use this to grounding its posts in real, verifiable information.
It can query your past saved posts, performance metrics, and connected account data. Example: "Find all my posts about 'AI Strategy' from last month."
It has direct access to your Content Calendar. You can say "Schedule those 3 posts I just saved for next Monday, Wednesday, and Friday at 9 AM."
Upload an image directly into the chat. The Agent uses vision models to understand the image and can generate highly contextual social copy for it.
The Agent can call a wide range of tools on its own. When you ask for something multi-step, it usually proposes a short plan for you to approve before it runs. For video, it will ask whether you want an AI presenter or a produced video before generating.
Generates a Brand Video. It asks whether you want a produced video (motion scenes + voiceover + captions) or an AI avatar presenter, then renders it in the background.
Creates a fresh on-brand image from your prompt and brand settings.
Produces several A/B alternatives of a post or creative so you can compare angles and pick a winner.
Reshapes an existing post for a different platform or format while keeping the core message.
Rewrites or tweaks a saved post in place — tone, length, hooks, or CTA.
Reads your post metrics and surfaces what's working, with AI insights you can act on.
Breaks down your ad campaigns — CPC, performance, and copy you can rewrite.
Audits a connected Instagram account and highlights opportunities to improve.
Researches a competitor and summarizes their positioning and content angles.
Searches the live web for current trends and facts to ground its output.
Reads a specific URL you provide and extracts its content for reuse.
Reads and updates your content strategy so future generations stay on-message.
Schedules and rearranges posts directly on your Content Calendar.
Queries your saved library by topic, platform, or date to reuse past work.